Test Market Evaluation
Family members Farmers Decision has developed a database of present customer who acquire on a regular basis and customers with bought hardly ever as the opportunity presents itself, including at maqui berry farmers markets. Consumer demographics show the current consumers are within an income array of $45, 000 or more, two income family members, professional jobs, concerned about the planet and located primarily in urban areas. Research also shows these consumers are Internet surfers and willing to order product from our organization via the Internet.
Research conducted by Farmers Choice has validated that there is an industry segment adequate to rationalize the expenditure in the finalizing facility. Even more, the premium these individuals are willing to pay will permit the shipment of products to nearly all geographic locations in the area. Focus groups, market studies and merchandise demonstrations by several places were utilized to develop demographic profiles of each promising location so that codes could be used to easily determine future market segments when enlargement is deemed appropriate. (Note: Results of the surveys could be provided in the event that additional information is definitely desired. )
A significant quantity of consumers are concerned about where all their meat goods are coming from and how the products are refined. The company is going to market right to that group. Since they are extremely informed consumers, however , a serious task will be to establish believability.
In the maqui berry farmers markets targeted for product sales there are nearly 100, 1000 potential customers (based on census estimates). Presently, Farmers Choice has come to only a fraction of this customer base.
Depending on data inside the U. H. Census Bureau databases, predicted customer potential is as uses:
|Big City Farmers Market |55, 500 | |Lotus |10, 000 | |Keeper |10, 500 | |Sagmore |15, 1000 | |Cool Springs |5, 000
Market Size and Trends
199718. 2 billion pounds of pork produced
199819. 0 billion dollars pounds of pork made
199919. 5 billion pounds of pork produced
Origin: Steve Meier, National Chicken Producers Authorities. 1999 statistics based on UNITED STATES DEPARTMENT OF AGRICULTURE estimate.
Typical prices received by the maker have lowered in recent years: 1997$52. 90 every hundred fat
1998$34. forty five per 100 weight
U. S. every capita intake of chicken is declining:
198057. a few pounds per head
199649. 1 pounds per head
In spite of suffering per capita consumption of pork, customers still spend more money upon pork each year than upon poultry and fish. Typical annual expenditures for chicken in 1998 were $146 per head per year, second only to gound beef at $218. The bills for all meat (beef, chicken, poultry and fish) reduced slightly from the 1997 gross annual expenditures. (Source: Consumer Expenditures Survey, 1984-98, U. H. Department of Labor, Bureau of Labor Statistics)
In respect to UNITED STATES DEPARTMENT OF AGRICULTURE data, bigger expenditures for pork versus poultry could have been due to retail prices. For instance , in 06 1998, the typical retail cost for chicken was $2. 29 per pound, when compared to chicken at $1. fifty-five per pound.
Consumer Awareness of Pig
According to a survey carried out by the Countrywide Pork Producers Council, much more than three away of four family members cooks believe pork is actually a healthful decision. The same study indicated family members prefer pork because it preferences good. Study respondents likewise cited pork's versatility, diet and benefit as crucial reasons for the popularity.
Rating of the beloved cuts:
1 ) Chops
2 . Tenderloins
a few. Roasts