In Depth Market Research Case Examination of
Pertaining to Professor Charles Janthur
Course code: CMKT500-D10
Due: January 1, 2012
Table of Contents
Background Information. 3
Fascination (Question 2) compared to Charm (Question 5) 5
Curiosity (Question 2) compared to Motivation to shell out (Question 6) 5 Awareness (question 1) compared with willingness to pay out (question 6) 6 Encounter (question 4) compared with belief (question 7) 6 Awareness (question 1) compared with fascination (question 2) 7 Consciousness (question 3) compared with Knowledge (question 4) 7 Overview and Conclusions. 8
The key purpose of this kind of study is usually to gain information of the internet dating industry in order to stand and succeed in the near future. Through the set of questions presented to 100 participates we will be capable of create a ideal strategies based on the outcomes. We have compiled background information about the industry, their very own main opponents and make use of this information to convey the business problems and options present within Datingforstudents. com. Today it is shown that " 1 in 5 associations start onlineвЂќ (Match. com, 2012). Datingforstudents. com can be heading to a market with competitors whom already carry over a million subscribing users which will be an enterprise problem pertaining to entering the industry. The opportunity presented to Datingforstudents. com is that they will be targeting scholars where current dating sites are focusing on the older market. Our client's main competitor however would be Match. com because in comparison to the other competition they focus on the youngest demographic. Though the competitive advantage of Datingforstudents. com is that its membership can be restricted to only college students making certain potential lovers would be surrounding the same age group and familiar environment. An additional disadvantage offered to Datingforstudents. com is they are facing online dating firms who have been working for many years. This means that they have more experience and also have done even more market research and analysis on their target market. An example of this originates from Datingforstudents. com main competition; " Misconception: Guys don't want to get wedded and have to get pushed into having kidsвЂќ (Blog of Match. com, 2011). This is one of many convincing statistics that Match. com has searched to attract feminine membership. A target technique that Datingforstudents. com will need to look to put into action is having a target female to male ratio of 1 or very close to 1. This kind of presents an opportunity to have an the same chance for equally sexes to get a relationship. Right now on average their very own competitors possess a installment payments on your 0 feminine to man ratio (Webpersonalsonlinecom, 2012), which means that if they can accomplish 1 . 0 female to man ratio that they add an additional competitive edge over their very own competitors. One main proper issue that Datingforstudents. com will encounter is a prices strategy. Since this company is definitely brand new towards the industry their price point has to be competitive and certain low in in an attempt to gain potential consumers interest.
Generally, the goal of this kind of study is to determine the viability of an online dating assistance targeted to college and university students based on survey data collected through the target audience.
Especially, this study will identify the correlations and ensuing implications among surveys responses collected. The study aims to decide as well as discover relationships between the following parameters: - Desire for online dating in general(question 2)
- Appeal of fresh student focused online dating support (question 5) - Awareness of online dating services in general (questions 1, 3) - readiness to pay for a subscription dating service (question 6) -...
Bibliography: Alvin C. Burns, R. F. (2012). Basic Promoting Research. In R. F. Alvin C. Burns, Basic Marketing Study.
Blog of Match. com. (2011). Whatever you Think You already know About Lonely people is Wrong: We independent fact via fiction while using first complete study of singles in the usa. Retrieved through the official weblog of Meet. com: http://blog.match.com/2011/02/04/everything-you-think-you-know-about-singles-is-wrong-we-separate-fact-from-fiction-with-the-first-comprehensive-study-of-singles-in-america/
Match. com. (2012). meet. com. Recovered from Meet. com: http://www.match.com/index.aspx
Webpersonalsonlinecom. (2012). Online Dating demographics. Retrieved coming from Webpersonalsonline. com: http://www.webpersonalsonline.com/demographics_online_dating.html