1 . Discovering the Problem
It must strengthen a global sales exterior Europe particularly in the US 2. In the US, Audi has a bad reputation in reliability, creating a buggy electronic system and an obsolete sales and marketing network * Audi's dealerships in america mostly share the floor space with other brands in the store * The others have better lease conditions
* There is a bad picture because of the eighties sudden velocity scare
installment payments on your Areas of Concern
* Audi has a single 6 fundamental models, when compared to BMW which includes 12 and Mercedes Benz that has 13. * VOLKS WAGEN is damaging the investment campaign of Audi
2. Audi's product sales have combined BMW and Mercedes Benz's sales in Europe but is not in the US and also other countries. - The US money is weak
3. Option courses of action
I didn't change lots of things that Audi has been doing to catch up with THE CAR and Mercedes Benz mainly because according to the case they have been carrying out a good job in trying to meet their rivals. But , I would personally have had even more exclusive Audi dealerships. This can be so that the buyers would not seek out other brands shopping and it will make the vehicles seem even more luxurious having its own space on the floor. 4. Evaluation
According to the circumstance, Audi can be described as brand that can compete with its rivals through quality and affordability. There is a chief executive that has passion and a eyesight for the future. Their particular employees have confidence in their item and are proud of it. They just cannot crack the united states market which can be being focused by their rivals. They did a good job in remake themselves being the benchmark of high-class cars but it took all of them a long time to upgrade their very own vehicles hence the other brands swept up. Their problems are mostly exterior due to the not enough promotions and their bad image.
5. Summary and suggestions
They should correct their leasing packages or have incentives to pay for the bad economy. A weak dollars means a lesser demand for luxury. Even if the cost goes up so long...