MAR009-6 Assignment Brief
Doctor Carmine Frances De Vita
Submitter is electronically via BREO/Turnitin.
Core Learning Outcomes for this assessment
Key Learning Result
On completion of this assessment you should be in a position to:
To achieve the learning final result you must display the ability to: Primary Learning End result 2
Evaluate and distinction marketing theories and related information/data to enable the development of effective marketing mix planning for a goal market/specific market.
Exhibit a postgraduate level ability to determine, analyse and appraise relevant/appropriate marketing theories.
Express a postgraduate level understanding of the role and value (for marketing), of effective focusing on of products and services in addition to a postgraduate level ability to identify/gather marketing-relevant data/information, in order to support your marketing mix strategy proposals.
Description of Assessment Technique
Learning Effects Assessed
Submitter week (assignments) or size (exam)
Academics Week 14
Individual Drafted Report
In evaluation 2, you need to use the information/analysis you gathered/carried out for analysis 1 while the basis to get an properly and drastically revised promoting mix pertaining to the at the moment underperforming product you discovered and analysed, for a specific target market which you have chosen.
As part of the procedure you are required to discover and assess the existing marketing mix and contrast current marketing hypotheses and related information/data so as to ensure that (in this assignment), you create a revised, well-balanced, effective and relevant fresh...